Boxing superstar Saul Canelo Alvarez, Oscar de la Hoya of Golden Boy Promotion and HBO Sports President Ken Hershman will announce a newly signed deal. The deal was to air Canelo’s future fights on HBO network.
Yes you read it right! Canelo Alvarez’s upcoming fights will be back on HBO — the network where Canelo (44-1-1, KO 31) started back in the day.
The announcement will be held at the Golden Boy Promotions headquarters that begins at 11:30 AM PT today, 23 September 2014.
After a divorce in 2013, HBO and Golden Boy Promotions got married again and will enter a “long-term commitment”.
In 2013, HBO announced that they will no longer air fights promoted by Golden Boy Promotions. So, whatever differences the two companies had before finally ironed out and they will now work together again.
The 24 year old Canelo is the perfect fit as the new poster boy for HBO. And replace Manny Pacquaio who has few fights remaining in his career, as HBO’s top fighter.
So, what do you think this announcement would mean for Showtime?
Floyd Mayweather’s decision last year to signed a 6-fight mega deal with Showtime was a major hurdle of the network.
But Mayweather who is already 38 years old has few fights left also. He completed already four fights and has two fights left in the contract. He might consider it a career after his contractual obligation. A finale fight maybe possible or maybe two to four fights in my opinion before Floyd hang those gloves for good.
So, Showtime will no longer have their flagship fighter most probably in 2016. But that is still too far to figure out. And for sure there will be emerging stars out there.
But what is certain, in my opinion, is that: what will be left for Showtime is Haymon’s “big-names-in-the-same card-different-opponents-bullshit”.